Cest' La Vie

BRAND identity | ILLUSTRATIOn | PACKAGING

The goal of this project is to create a brand identity for a micro brewery located in Denver, CO. C’est La Vie comes from the French term ‘That’s Life’ which best describes the Colorado lifestyle and culture. The ambiance/character of the C’est La Vie brew takes the consumer to the place they feel most at home, whether it’s skiing the mountains on a cold winter afternoon or hiking back country on a blissful summer day. The packaging design focuses on the various Colorado activities locals participate in each year. The website allows people to keep up with the rotating taps and events C’est La Vie has to offer its customers. Sit back, grab a cold one and enjoy your favorite activity with a C’est La Vie brew.