Entwine

BRAND identity | Photography

Entwine is a stylish, earthy, boho chic boutique that brings the west coast style to the east coast culture. The goal of the visual approach was to create a brand that is both elegant and down-to-earth, selling a sense of adventure and originality from the west. This is achieved by using script brown logo type that resembles the tone and intricacy of women in the world in which they live. The women shopping at Entwine are well traveled, aware, and urban minded hence the use of outdoor photography. The additional touch points bring together the overall aesthetic of the boutique and captures urban minded women in all their glory.