Berkeley Untapped

menu redesign | photography

Berkeley Untapped specializes in craft beer, whiskey, and wine and is a local watering hole for Denver residents. Berkeley Untapped sought a menu redesign that captured the look and feel of the space and clientel. The original menu was a large letter sized booklet that was bulky and disorganized. The research phase for this project included understanding competitors' menus and what customers were looking for in a menu. I presented the client with a long narrow menu showcased on a wooden clip board. The streamlined look and feel saves the customer time and presents the menu in a clear and organized manner. The menu was printed on 4.5" x 11" poly print paper resulting in the menus lasting longer and the clip boards provide the owner the ability to add seasonal specials as needed.